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Saturdays Snippets from Benje

This short email covers the 5 things you need to do before starting a company, my new productivity program, how to become a pro in building landing pages and some awesome finds that you will love

Benjemen Elengovan
Benjemen Elengovan
4 min read
Saturdays Snippets from Benje
Photo by Adam Solomon / Unsplash

I hope you're doing well.

What's packed in this week's post

👍🏻 5 things you can do before starting your entrepreneurial venture

🚀  Unlocking next level of productivity - Benji 3.0 coming soon

🤩  You can become a pro in high converting landing pages

🍩  Some great finds this week

Five things you can do before starting

your entrepreneurial venture

I come from a middle-income earning household, and none of my family relatives or friends is millionaires. I am supported by a young family with two toddlers and hence jumping into a startup and taking the plunge is extremely risky.

Starting my business is one of the hardest decision I had to take, considering that I will take my entire family on an uncertain path and lots of hustle.  

I decided to leave my secure 6-figure salary to follow my passion for solving problems through my entrepreneurial journey. But before I decided to fall off the cliff, I did the following to gain more confidence and fall back position.

Albert Einstein quote on A Ship is always safe at the shore, but that is not what it is built for
Quote from Albert Einstein
  1. Seek validation - Focus on first validating your problem, solution, business model. Built evidence-based entrepreneurship
  2. Plan for 3 or 6-month runway - Save money to cover your expenses
  3. Re-align your persona - Understand the journey and prepare your mindset and expectations
  4. Built your team - Find your A-team early and invest in them
  5. Become 2x productive - Unlock your true potential and become more efficient

Read more on these 5 steps here

Benji 3.0 🤩 coming soon.

With Ayaan (my newborn second baby) on board, my life has challenged and shaken my productivity system for the last few months. I am struggling to juggle things both personally and with the startup.

This email 'Saturday snippets' should be going on Saturdays  

I wanted to reassess my life and build habits that would help me. Benji v2.0 needs a review and update with new productivity hacks and systems. I am investing the next eight weeks in 10x my productivity and building a sustainable method to support my current lifestyle.

I have joined PuddlePod, facilitated by Michael Batko (CEO of Startmate)

PuddlePod is a community-driven 8-week virtual cohort to upgrade your productivity in work and life.

Over the course of the next eight weeks, I will share my learnings and takeaways from this program.

Become a pro in high converting landing pages

I ❤️ landing page that converts.

As a startup founder, I constantly test and validate new ideas, features and services with my target audience. All businesses with an internet presence (pretty much everyone) need to have a converting landing page.

I have built over 15+ landing pages with a conversion of over 10% on average using numerous no-code platforms.

Read more about what tool I use to build these pages here.

MyGigsters idea validation

Landing page conversion of MyGigsters
"MyGigsters landing page attracted 60 users in less than two weeks before starting our development.

Startup Idea Validation in 4 weeks

Landing page conversion of a startup

You can become a pro in building high converting landing page

Join my FREE workshop on how to make high converting landing page

In this workshop, we shall cover the following.

  • Basics of landing page and the difference between homepage vs landing page
  • Benefits of landing page
  • Live building session of a landing page under 30 mins using a no-code platform.
  • Analytics and A/B Testing
  • Tools available to build landing pages
  • Cheatsheet

Click this link and join me on the 18th of November at 5:30 pm ADCT.

Some great finds this week

In my hunt for new information and resources, I found interesting finds that I would like to share with you.

Mack's Resources - link

A complete resource list of everything you need for a startup in Australia. This incredible collection of resources is built by Cheryl Mack (Founder, Investor and Startup mentor)

Founder to CEO

It's a Google Doc that used to be called "Founder to CEO", and it's a 200+ page guide to all the crucial decisions founders go through.

It was written by Matt Mochary. He eventually turned it into a book too. It's written a lot like Ray Dalio's "Principles" -- so very short, bulleted, to-the-point. And covers everything from building a team to managing your time, decision making, fundraising, and more. You can read the whole thing here- link.

Antler Launch Academy

Get the resources you need to go from idea to startup on one open-access platform. This course is valued at $299, and now it is free for a limited period with limited seats. Access the free program here - link

Need your help

I am super passionate about startups, and I wanted to share my journey, lessons, mistakes and tricks with everyone.

Why? I want more aspiring individuals to start their dream startup and make this world a much better place.

But without your feedback, I am handicapped 😭
In addition to the Saturday snippets, I am planning to write more topics in the coming weeks.

Would you please share what you find valuable in my posts and what you would like to read more about?  You can

  • Reply to this email to
  • Take one minute and complete this form  

Spoiler Alert 🤫

Our first interview on Founders Lane - coming soon.

Do you like Saturday snippets?

Then please share with your friends, family and others in your network who may benefit from this. Thanks 🙏


Benjemen Elengovan

Startup Addict | Founder & CEO of MyGigsters | Tech Enthusiast | ClubHouse @benjemen and Podcast Host


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