Picture of Benjemen Elen

Hey friends

I'm Benji. I'm a startup founder, podcaster and someone who ❤️ tech.

"Try not to become a man of success—but rather a man of value" - Albert Einstein.

On this site I share my journey as a startup founder and share the strategies, lessons learnt, tools that help me live happier, healthier and more productive lives.

I write Saturday Snippets - a 60 seconds weekly newsletter that captures things I encounter in my startup journey. This includes the books I read, blogs, podcasts, actionable productivity hack, startup strategy, quote I'm pondering, smart tools and stories.


My Story

I am always driven to solve problems that would bring change and improve people, businesses and places.

As a trained engineer and experienced management consultant, I have worked with numerous organisations worldwide to build business management systems, improve business process efficiencies, and keep people safe at the workplace.

Launched my first startup 'Noah Ark Consulting' - an online medical tourism platform at the age of 19. Failing to run it a sustainable business, I lost my confidence in entrepreneurship for over 6 years.

Arrived in Melbourne in 2015 as an international student and migrant. In the following years, I regained my confidence and courage to build a new startup journey. This journey so far has led me to build the below

MyGigsters - a global financial services platform for gig workers. Currently, supporting rideshare and delivery workers become financially secure and safe.

Megamind Creations - a new-age software development firm that has built some award-winning products

Gufy - a growth hacking agency helping startups get users

MySafetyBot - an IoT driven software application to make workplaces smarter and safer. Supported by the Department of Innovation and Skills, South Australia

My goal is to build a people-first culture company that solves real problems that impact people's lives. I have some superpowers around business strategy, marketing, facilitating innovation and empowering people.

Some crazy things I have done:
🎨  Guinness World Record attempt for 58 hours Nonstop painting
🏰  Guinness World Record attempt for building the highest number of sandcastles under one hour
🧙🏻‍♂️  Professional Magician and have performed more than 50 shows
😲  I have worked in 19 different jobs over the last ten years.
🎙  Built my private radio station at the age of 12

I am married to an amazing woman - Ishwarya Rao (who I met when I was 19 years old and fell in love) and have little princess Anika and mate Ayaan. We are a startup family with my wife, who runs a startup (Numyaa.com - India's fastest growing freelancing platform exclusive for Women).